Writing content or blog is a mandatory task for pursuing Search Engine Optimization (SEO) on your website. Its craft remains an effective tool in targeting market and informing the customer. In competing for today's tough SEO practice, basic elements still perform excellently.
The top elements in content for SEO are: actual user's keywords, anchor text, and citation. Here is a brief discussion for each element:
1. Actual user's keywords. If you are trying to please Google and other search engines, think with a user's point of view. Analyze how actual people type into search boxes and define services. You'll be surprised that people uses simple words to specify what they want to know. So, try to use layman terms in your keywords and research on how actual people describe your product/service. Google AdWords and other applications may help, but research still out beats them.
2. Anchor text. If you are writing too good content, you'll waste it if you are not utilizing anchor text. It is simply the highlighted word linked to an URL, creating a hypertext. This bridges your keyword to your website. To restate, this transports the reader to your online business address. No matter how elegant SEO is becoming nowadays, creating anchor text remains an efficient and effective strategy.
3. Citation. If you are convinced that you have written informative and flawless content; be confident in leaving your business' calling card-- a citation. It leads your content's information to an actual company who can provide such product/ service. This serves as your marketing catch after giving the reader much help.
Actual user's keywords, anchor text, and citation are the top three and basic elements of content. These help your written output produce marketing results. These three make your website an institution in the World Wide Web and acts as your company's bookmark in search engines for years to come.
There are other elements necessary for a content to succeed in Search Engine Optimization competition. Some examples are: Relevancy to user's current needs, Timeless Effect, and adaptability to mobile phone user-interface. These three just mean that the content must address actual concerns of people, has fundamental concepts, and are responsive. These three complements the basic elements as the latter extends to modern web designing and content planning.
Combining the prowess of two fields, web design and content becomes transcendent of any era and functionality. Whether in business or organization, desktop or smartphone; viewing helpful information makes life worthy of virtuality.
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