7oqcNMxhzPdMDvFhvfyKoPs6SdjHc: December 2012

Monday, December 3, 2012

Fundamental and Modern Elements in SEO Content

Writing content or blog is a mandatory task for pursuing Search Engine Optimization (SEO) on your website. Its craft remains an effective tool in targeting market and informing the customer. In competing for today's tough SEO practice, basic elements still perform excellently.

The top elements in content for SEO are: actual user's keywords, anchor text, and citation. Here is a brief discussion for each element:

1. Actual user's keywords. If you are trying to please Google and other search engines, think with a user's point of view. Analyze how actual people type into search boxes and define services. You'll be surprised that people uses simple words to specify what they want to know. So, try to use layman terms in your keywords and research on how actual people describe your product/service. Google AdWords and other applications may help, but research still out beats them.

2. Anchor text. If you are writing too good content, you'll waste it if you are not utilizing anchor text. It is simply the highlighted word linked to an URL, creating a hypertext. This bridges your keyword to your website. To restate, this transports the reader to your online business address. No matter how elegant SEO is becoming nowadays, creating anchor text remains an efficient and effective strategy.

3. Citation. If you are convinced that you have written informative and flawless content; be confident in leaving your business' calling card-- a citation. It leads your content's information to an actual company who can provide such product/ service. This serves as your marketing catch after giving the reader much help.

Actual user's keywords, anchor text, and citation are the top three and basic elements of content. These help your written output produce marketing results. These three make your website an institution in the World Wide Web and acts as your company's bookmark in search engines for years to come.

There are other elements necessary for a content to succeed in Search Engine Optimization competition. Some examples are: Relevancy to user's current needs, Timeless Effect, and adaptability to mobile phone user-interface. These three just mean that the content must address actual concerns of people, has fundamental concepts, and are responsive. These three complements the basic elements as the latter extends to modern web designing and content planning.

Combining the prowess of two fields, web design and content becomes transcendent of any era and functionality. Whether in business or organization, desktop or smartphone; viewing helpful information makes life worthy of virtuality.

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Should You Make Your Own Website?

Asking whether or not if you should make your own website is such a wide-open question because there are many factors to consider before making a decision.

Before we explore some of the rabbit holes this discussion could take us, I'd like you to ponder if you believe making a website is more of a professional vocation or something most can do.

As you might expect, I'm going to be a little biased towards professional vocation because, well, that's what I do for a living. Nonetheless, I'll try to be open-minded and discuss both options.

Professional Vocation

Regardless of vocation, the desired outcome is about the end product achieving the desired goal. A 12-year-old can build a soap box derby racer, but it will never win the Indianapolis 500.

A website is only one component that makes up a successful internet presence. The intended outcome may not be achieved even if one component is not operating at maximum potential.

In the early days of the Internet, a website could easily be found because there weren't too many of them and the search engines weren't very sophisticated about ranking websites in their index.

Today there are over 370,000,000 websites and the fight to the top of a search engine result is very fierce.

The Internet is constantly evolving and keeping up with its requirements requires expenditures of time, money, and effort. It's reasonable to infer that a professional will be more up-to-date with internet standards and search engine requirements, and thus better able to incorporate as many of the techniques in a website to obtain optimal search engine ranking.

I will agree that the average person can build a basic website just as a 12-year-old can build a soap box derby racer. But if you want a website to perform at its maximum potential, like an Indy racer, then you either need to possess the necessary skills or hire a professional to do the job.

Do-it-Yourself

The technology is available for the average person to make their own website. There are numerous drag-n-drop website builder services that can guide you through the construction of a basic website.

For the most part, these online services provide the basic features (contact form, photo gallery, simple shopping cart) a website owner may need. If your website needs to perform more specialized or sophisticated functions, then you would have to pay the service to program these functions.

The do-it-yourselfer can also make their own website by using tools like WordPress and free to low-cost templates, but this requires a little more knowledge, time and effort. Again, you're making a basic website, and if you need more sophisticated processes, then you'll need to understand how WordPress plugins work and which ones to incorporate.

There's no doubt you can save money making your own website, but it will take you more time to create it, and definitely longer to achieve its optimum potential.

Conclusion

If you want a basic website where traffic to it will be generated by paid advertising or word of mouth, then you can probably do it yourself. I would not expect any visitors from search engine searches unless you are capable of performing search engine optimization on your website.

If you want more sophisticated functions from your website, then you'll either need to learn how to program or buy the necessary components.

I'll end with my initial analogy. If you want a soap box derby racer, then you can make your own website. If you want to compete in the Indianapolis 500, then you need a professional.

The Way To Becoming A Good PHP Developer

All those who have decided to build a career in PHP, the most popular web development language, there are things that you should follow that can make you an expert at PHP Website Development. More than 20 million domains are using PHP development. This has also increased the number of PHP development companies. It is also used in some open source projects such as Drupal and WordPress.

If you are an amateur in the PHP website development field then you must go through this article as it may help you in your journey to build a great career in PHP

Never Over-Comment Your Code: As a PHP web developer, it is important for you to maintain proper documentation of your code through comments but it is not necessary to comment every single line of your code. Only the complicated parts need to be commented so that you can steer clear whenever you revisit it in future. Many a time a good code is very apparent in PHP web development.

Have Favorite Code Snippets Close-at-hand: You will see that many of the codes will get repeated. Like you keep auto text in MS word ready at hand for repeated phrases, you can also keep repeated code snippets at hand. This will help you save time during PHP programming. You can avail of a number of applications that can help you sync your code snippet. Some of the applications you can use for code snippets are snippely, code collector, snippet and snipplr. You can also make use of easy to use and well organized directory called snippets. It contains text files and is synced in the cloud using Dropbox.

Make Use of PHP Framework: You can enhance your efficiency and productivity if you use PHP framework as it helps you to optimize your use of web development patterns. It is most useful when you need to share your code with others or when you have to work with them. It serves as a standardized platform for building web applications.

Link With Other PHP Developers Social media is growing like anything. Making use of it you can connect with other expert PHP developers. You can also join any PHP community to interact with other developers. You will surely discover better ways of doing what you are currently doing with mediocrity.

Keep Error Reporting During Development Stage When you are building your application, you should always keep error_reporting and display_errors turned on so that you can view run-time errors that will help you identify the source of errors. In your server's PHP.ini file, you can set up run-time configurations. In case you cannot access to override the directives in this file, you can set them on top of your PHP scripts.

Make a Configuration File To keep things more organized and not let your database connection settings scattered here and there, you can create a file that contains its settings. This file can then be included in your PHP scripts. If any change is required in future then you can just make changes in one file. This feature is especially useful when you have to use constants and functions throughout multiple scripts.

4 Things To Avoid When Purchasing Turnkey Websites

Turnkey websites can be a great investment for the online entrepreneur or to someone new to online business. They can help you get online fast, and earning money in no time as well as being a low-cost alternative to hiring an expensive web designer. However, not all of these kind of websites are a good value for the money, and not all vendors are trustworthy. When deciding who and where to purchase from you will need to do some research to find the best possible deal. Here are 4 things you should avoid when purchasing turnkey websites.

1. Avoid Vendors Who Sell Unlimited Copies of the Website.

When deciding on a vendor to purchase a website from you should always check how many copies of the website they are selling. If no number is specified you should find a way of contacting the seller to find out. Purchasing a turnkey website that is being sold to thousands of other people is never a good idea because you will find it harder to stand out from the crowd. Instead select a vendor that sells only a handful of each website they sell.

2. Avoid Vendors Who Have No Way of Contacting Them.

Before purchasing your website you should take a look around the vendors site to make sure there is a way to contact them. Do they have a contact form? Do they have a visible email address or phone number? Can you submit a support ticket to them if needed? If you have answered "no" to those questions then it is best to stay clear of them. After all, how will you get hold of them if something goes wrong with your new purchase. If they do have a contact form, test it out by sending a few questions to them, and see how long it takes for them to respond. Most trustworthy sellers will respond within 24 hours.

3. Avoid Fly By Night Vendors.

When purchasing your first turnkey website you should try to avoid fly by night vendors. You can usually determine a fly by night vendor by the amount of time they have been doing business online. For your first purchase you should try to go with a vendor that has been selling for a while and has many good reviews and testimonials. This way you can be sure they will still be there to provide help and support when you need it.

4. Avoid Vendors That Make Unrealistic Claims.

One of the most important things to avoid before making your purchase is vendors that make unrealistic claims. If they claim that you can be an instant success online, or you can be earning millions over night just from purchasing one of their websites then this is most likely a scam. Trustworthy turnkey website providers will give you an estimate of what kind of earnings you can expect but will never promise massive returns on your investment over night.

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Why You Should Choose Microsoft Certified Offshore Company for ASP Dot NET Website Development

Microsoft's ASP.NET is hugely popular among companies that want to develop large-scale websites and enterprise-level apps. Midsized firms also like ASP.NET website development because of the security features it provides. A web developer who possesses a thorough knowledge of this technology can create an effective, scalable and secure website. So, if you are planning to build an important website, it makes sense to use this Microsoft technology.

However, there is one problem with choosing ASP.NET for web development: the cost of development can be very high. Thankfully, there are quite a few offshore website development companies that provide the ASP.NET development services at substantially lower rates. However, finding the right partner for outsourcing is not too easy. By entrusting your project to a reputed company that possesses Microsoft Gold Partner certification, you can minimize the risk of outsourcing.

Microsoft Certification of any kind is given to reputed companies that are able to fulfill a number of stringent conditions. This certification is given only to those companies that have been in business for at least five years. Also, the company needs to pass a number of tests and prove its ability in different Microsoft technologies to get the certification. When you choose a Microsoft Gold Partner for your ASP.NET website development project, you reap a number of benefits:

1. Trust: No Fear of Choosing the Wrong Company It is not easy to get the Microsoft Gold Partner certification. Not only does a company has to have at least 5 years of development experience, but it also needs to pass a number of tests for certifications in different Microsoft technologies. When you choose a company that has been certified by Microsoft, you can assume that the ASP.NET developers working for that company know their stuff. You can trust the abilities of such a company.

2. Experience: The Company Has Been Around for a While Any company that takes the pain to get certifications from Microsoft is serious about ASP.NET website development. It is clear that they've been in the business for long enough to convince Microsoft of their abilities. The developers working at such a company are bound to have years of experience, and they'd naturally possess the expertise required to create websites using ASP.NET and other relevant technologies.

3. Certified Experts: Developers Know Their Stuff The web developers working for certified Microsoft partners have quick access to a plethora of learning tools. Not only do they possess the knowledge and experience to develop powerful websites using ASP.NET, but they are also the first ones to know about updates in the technology. When such people are working on your website, you can sit back and relax.

4. Cutting-Edge Tools: Certified Partners Get Exclusive Tools One of the major benefits of being a Microsoft Gold Partner is access to the latest Microsoft tools and technologies. Companies that have achieved a higher level certification also get discounts on the technology. If you choose such a web development company for your project, you can get a quality website at relatively lower rates.

5. Speed: Complete 24/7 Support from Microsoft Companies that possess Microsoft certifications have distinct advantages over companies that do not have such certification. Most notably, they have 24/7 access to Microsoft Support Center. This enables its developers to get quick solutions to any software problems and provide faster and better services to customers.

Small, Medium And Large Business IT Outsourcing - A Universal Benefit

It is only natural to assume that IT Outsourcing is reserved for the larger and more complex businesses of the world, though this is in fact far from the case. While it may be true to say that smaller businesses for the most part will take care of their own IT demands in-house, this isn't to say that doing so is strictly the wisest in a business sense. In fact, regardless of the size and purpose of any given business, there is an incredible amount to gain by striking up a long-term partnership with a truly market-leading IT consultancy group.

Small Business IT Outsourcing

Contrary to popular belief, it is in fact smaller and newer businesses that in many instances have the most to gain from a partnership with an elite IT group. From the very network installation upon the company's founding to the creation and management of the infrastructure as a whole, the decisions made during the early days can and will have a marked impact on the future of the business as a whole.

Perhaps the single most important point of consideration to bear in mind for the smaller business is that they - not their larger peers - have the most growing. Small business growth-rate can be exponentially faster than that of larger companies, which in turn demands an IT infrastructure that is able to keep up with increasing demands and shifts when and where they occur. In turn, the only viable option is that of a long-term partnership with those able to handle each and every growth-spur the business will experience in its early years - to neglect IT solidity and efficiency is to run the risk of dangerously limiting growth.

Medium-Sized Business IT Outsourcing

The middle-regions of the business world are often where a certain degree of complacency sets in, as the business has proved its worth, survived and is now ticking over just nicely. Sadly however, it is this kind of complacency that can lead to unmitigated disaster as no industry is ever immune from a massive swing in any given direction. When these shifts occur, it is essential to have an IT infrastructure that can cope with the change in demands and roll with the punches - something only possible with professional assistance. It is simply a case of not allowing comfort and confidence to get in the way of invaluable common sense.

Larger Business IT Outsourcing

Last but not least, the benefits of outsourcing IT and networking tasks for larger businesses are relatively obvious. As the business grows to its largest levels to date and pushed its maximum capacity by the day, its IT infrastructure serves as the very lifeblood keeping operations moving as they should. What's more, entrusting this most crucial of tasks to the professional frees up exponentially more time and resources to dedicate to other, more lucrative areas.

Website Development Strategy

Web development strategy is the most important thing to achieve goals and capture your website visitors. There will be no positive outcome without it and you will not be able to convert your website visitors into prospective clients.

Technology is just a tool, but not a solution. There are many types of business and each has its own goal and target audience. So, before website development, ask yourself the following questions:

What is the goal of my website?

Who are the target audience?

What is my brand equity?

What is the USP of my products and services?

What are the top tasks in my list?

What are the critical success factors?

What are the technical constraints?

Who are my competitors?

When you will hire a web development company, make sure they work on the following things at the beginning and give you a free consultancy:

Business Analysis

Digital Strategy

Social Strategy

SEO Strategy

Market Research

Advertising Campaign Planning

Business Analysis

A web development company can analyze your business from a very unique point which can make yourself prepared for the next moves. Your TO DO list will be much clearer.

Digital Strategy

This is the most important section for brand building. It varies from Business-to-Business and from Person-to-Person. The website design will be depended upon your target audience, the area of your business, your products and services. Uniqueness of your website design is the best policy for brand identity.

Social Strategy

Now-a-days everyone is excited and talking about social media. There are many social media websites which can be helpful for your business growth and to share your website content to increase the inflow of your website visitors. So, the website development company should tell you what are the best social media platforms for your business and how they are going to incorporate them in your site.

SEO Strategy

You have a preferred list of keywords & key-phrases that you want your target audience to use in a major search engine like Google and see your site in top list. You can share the preferred keyword list with the website development company or if you don't have any idea, ask them about the keywords or key-phrases related to your business. They can analyze and tell you which keywords/key-phrases are good for optimization. The website content should also be well-written and keyword specific. If your web development company can do copy-writing, it's well & good.

Market Research

If you want to be successful online, you should have a clear understanding of your competitors' plus points and minus points. The web development company should be able to do the competitor analysis in respect of their web presence, SEO effectiveness and social presence. In this process you will be able to understand who is popular and doing great. Accordingly you can build your own online strategy.

Advertising Campaign Planning

You can discuss with your web development company what are the best options for advertising and which will drive more traffic to your site.

So, make sure you hire a professional web development company.

Best of Luck for your next web project!

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Why You Need Web Database Development Services

With the internet and World Wide Web revolution, almost all companies are now setting up websites to be able to serve their customers appropriately. Most of these websites are just simple-informational websites. The simple websites do not require databases as they do not require holding of data online. When it comes to big organizations, their websites are a bit complex. Their websites require databases for holding data. The data to be held belong to either the organization's employees or customers.

If an organization deals with a lot of data, it needs to have a database for their web. This database allows for storage and processing of the data received from the visitors to the website and data to be supplied to visitors to the website. For instance, if you are a banking institution, you will have cases of customers trying to check their accounts statuses from the website. You will also have employees accessing the database from the internet. If you want such a complex website you need to contract web database development services. These are services from individuals or organizations that will take care of your entire database no matter how complex it may be.

The web database developers offer services like database refactoring and optimization. Apart from creating the databases for your web, the developers also deal with issues of poor performance of the database and lack of scalability and interoperability. The developers help in database testing, improvements in implementation and database refactoring. A good developer will create a database for your web that handles both unstructured and structured data.

A good database for your web transforms your business requirements into a physical database design. The developers combine their web design skills and database design skills. A web database is simply an ordinary database which is accessible from the website. One can retrieve or update information in the database from the organization's website. Web database development may seem expensive to an organization but its not. The database saves the organization a lot of costs in terms of clerical costs. By customer accessing information from the website, they do not visit the organization on regular basis for information. When few customers visit the business premises for information, the organization can lay off some of the clerical staff. Also, with a database for the web, the organization does not need to open branches in different parts of the world/country. Customers can upload or download information from the database from anywhere in the world/country.

The database development is based on a number of key principles. These principles are security, performance and data quality management. The principle of security ensures that the organization data is safe from unauthorized access or alterations, thus securing the stored data. Security is enabled through a number of ways e.g. data encryption, database audit, passwords etc. To ensure performance of the database, special techniques of data caching, clustering and load balancing are employed. Quality of data is also an important factor to consider when designing the web database. To ensure quality of data, accuracy and consistency of data should be ensured.

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Joomla Development for Exclusive Website Development

Web development is vital for business growth. Businesses need to have an online presence to survive the competitive times. It is not enough to make the website appear elegant; but it is important to create a website that is operational and easy to navigate for the users. Websites are the bridge through which the business communicates with its customers and so, it has to be developed in an interactive fashion. There are various platforms that facilitate web development, but Joomla is the most suitable framework to develop highly interactive websites.

Joomla is an open source platform that provides the best resources to make innovative business websites. It is also a powerful content management system that handles data with ease. Joomla is recommended to create different types of websites - educational, business, eCommerce, personal and blogs. It is a reliable platform and is widely used for web design and development.

The benefits of Joomla are as follows -

1. Joomla is an open source technology. It offers cost-effective web development and proves to be an affordable platform for building attractive websites.

2. Joomla is a flexible and scalable platform. Developers have the benefit of utilizing its many customization options making it the best platform for developers to showcase their talent. It is possible to mold Joomla easily according to the requirement of the business and add as many features as desired. It makes innumerable plug-ins available for web development that makes it possible to extend its functionality.

3. The best advantage of Joomla development services is that it enables to make SEO friendly websites. Joomla websites tend to rank higher among the major search engine and this helps to drive traffic to the site. Increased visitors are likely to bring in more business for the firm and improved productivity.

4. Websites constructed on the Joomla platform are easy to navigate for users. It helps to make user-friendly websites that delivers the best user experience.

5. Joomla is an easy to maintain platform. It is simple to make additions and edit the existing data on a Joomla website. People with less technical knowledge can also smoothly manage websites made on the Joomla platform.

Joomla is the best content management system with rich and varied features. It beats the other CMS like WordPress and enjoys a popular standing among developers. It also has a user-friendly admin panel which enables the efficient handling of the data. Joomla accounts for accurate and consistent web development. It is a secure platform which keeps all data safe and free from all dangers and so, it is preferred by the developer community.

Although learning Joomla takes a little more time than other platforms; once learnt developers can easily make web apps and websites with multiple functionality. It makes the developmental work progress with speed and developers can complete many projects in a limited time of span.

Joomla is powerful enough to manage heavily loaded websites with huge content. It is a reliable platform to build all business websites and it also gives the best look and feel to webpages.

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The Causes of Website Downtime and How to Mitigate Losses

Your website plays a crucial role in the success of your business. Whether you are selling products and services online or your website is simply one component of your company's branding efforts, it is crucial that the site is up and running properly. Unfortunately, 100 percent website uptime is almost impossible to achieve. There are a variety of factors that can result in server downtime and slowdowns, directly impacting your website's ability to perform. Your job as a website owner is to ensure that your website is up and running properly and consistently. Before you can do that, however, you need to understand the things that can cause website downtime and what you can do to prevent downtime and minimize profit loss.

The Causes of Website Downtime:

Planned Downtime: Planned website downtime is something that every website experiences. If your web host performs certain tasks such as server upgrades, hardware upgrades or software upgrades and installation, the sites that are being hosted by that particular server may go down during the process. Once the upgrade has been completed, the website goes back online.

The good news is that you can usually alert your customers and/or visitors ahead of time when the website will be unavailable. Keeping your visitors informed of planned website outages is important if you want to minimize the frustration caused by website downtime.

Hackers Run Amuck: We live in a day and age when certain individuals thrive on wreaking havoc on various websites. If your site becomes a target of one of these hackers, chances are that your site is going to experience a slowdown, if not a full outage.

Component Failure: The hardware and software components of a server are quite complex in their nature. There may be times when these components fail and are unable to function. Component failure eventually leads to website downtime.

Accidents and Disasters: None of us really know how vulnerable we are to Mother Nature until she decides to strike. If your website's server is in her path when she does, chances are that your site is going to go down. Events like hurricanes, tornadoes and earthquakes can and do lead to website downtime. Accidents that result in fires or other disasters that can physically damage your website's server are also a potential threat that can result in website downtime.

How to Prevent and Monitor Downtime:

The first thing you must understand is that website downtime cannot be avoided completely. Your website is going to experience slowdowns at outages at one point or another. The key is to minimize the time your system is down and to keep note of how often your website is experiencing downtime and outages.

The one thing you can control is planned downtime. While you may not be able to control the upgrades or updates that your web host performs on your website's server, you can take measures to alert your customers prior to the website downtime when an upgrade is being planned.

There are also ways you can keep your website live even if your server runs into some issues. You may want to look into investing in a backup DNS service. This service will grab your DNS data and will act as a backup should your main DNS server happen to go down.

You should also invest in website monitoring services. If your website is experiencing significant amounts of downtime you may not even realize it until you have a service to track your website downtime and alert you of the issue. If your hosting service cannot provide you with 99.9 percent uptime, it's time to look into either upgrading your service or moving your website elsewhere.

Website downtime equates to lost profits. The only way to tell if website downtime is having an impact on the profits of your business is to be alerted whenever outages occur. This is exactly what website monitoring services do. They watch your site 24/7 and alert you whenever there is an outage or slowdown.

While website downtime may not be completely avoidable, there are things you can do to minimize the downtime of your website and mitigate potential losses. Keep the above tips in mind and take the appropriate actions to ensure that website downtime isn't affecting the effectiveness of your online presence and cutting into your website's profits.

A Fan's Guide To Sports Merchandise

When you travel to another city, you can sometimes find yourself staring face to face with the need to understand the finer points of a fan's guide to sports items. This is especially true if you are often in a situation where you need to buy a nice gift for a coworker or a person in your family that is a sports fanatic.

With a little bit of advice on the types of sports collection that are available today, you can add to your personal collection for your favorite team or truly give someone else a gift they will actually treasure.

Sports merchandise for memorabilia, everyday, and gifts

It goes without saying that a signed card or autographed picture are the type of sports collection that some fans are looking for. On the other hand, this is more of an antique and unusual purchase. Instead, most people that are shopping for sports merchandise are looking for the season's latest wearable team logos. This includes your usual sports merchandise such as hoodies, sweatshirts, and hats.

These items can be generic, but many sports fans will not want to do without those wardrobe basics. If you are a gift giver, you should probably avoid the usual suspects that a typical collector of sports collection would get. As an alternative, buy a sports memorabilia gift that is custom personalized.

Personalized sports merchandise purchases

If you want to keep the logo and the idea of sports merchandise clothing, there is one angle that you will want to cover. On many of the websites that allow you to personalize coffee mugs, t-shirts, shoes, and hats, they also offer you a chance to put your team's logo on practically anything. While most of the offerings are conservative, there are several wild ideas that will give you unique sports merchandise piece that become team treasures.

Weird sports merchandise purchases are a must

If you search for gifts online that are related to your team, you will see that there are several strange options. For instance, there is a toaster that brands your team logo onto every slice of bread. There are also painters that will paint the likeness of your favorite athlete and frame it and quilters that use official logo fabric to make bedspreads.

Finally, there are weird sports collection items that are part of the souvenir or bobble-head world that are colorful ways to have a good laugh. In other words, the deeper you did, the more weird sports merchandise you will find ready for sale trade that include your favorite team.

A Fan's Guide To Sports Merchandise A Fan's Guide To Sports Merchandise