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Monday, December 3, 2012

Fundamental and Modern Elements in SEO Content

Writing content or blog is a mandatory task for pursuing Search Engine Optimization (SEO) on your website. Its craft remains an effective tool in targeting market and informing the customer. In competing for today's tough SEO practice, basic elements still perform excellently.

The top elements in content for SEO are: actual user's keywords, anchor text, and citation. Here is a brief discussion for each element:

1. Actual user's keywords. If you are trying to please Google and other search engines, think with a user's point of view. Analyze how actual people type into search boxes and define services. You'll be surprised that people uses simple words to specify what they want to know. So, try to use layman terms in your keywords and research on how actual people describe your product/service. Google AdWords and other applications may help, but research still out beats them.

2. Anchor text. If you are writing too good content, you'll waste it if you are not utilizing anchor text. It is simply the highlighted word linked to an URL, creating a hypertext. This bridges your keyword to your website. To restate, this transports the reader to your online business address. No matter how elegant SEO is becoming nowadays, creating anchor text remains an efficient and effective strategy.

3. Citation. If you are convinced that you have written informative and flawless content; be confident in leaving your business' calling card-- a citation. It leads your content's information to an actual company who can provide such product/ service. This serves as your marketing catch after giving the reader much help.

Actual user's keywords, anchor text, and citation are the top three and basic elements of content. These help your written output produce marketing results. These three make your website an institution in the World Wide Web and acts as your company's bookmark in search engines for years to come.

There are other elements necessary for a content to succeed in Search Engine Optimization competition. Some examples are: Relevancy to user's current needs, Timeless Effect, and adaptability to mobile phone user-interface. These three just mean that the content must address actual concerns of people, has fundamental concepts, and are responsive. These three complements the basic elements as the latter extends to modern web designing and content planning.

Combining the prowess of two fields, web design and content becomes transcendent of any era and functionality. Whether in business or organization, desktop or smartphone; viewing helpful information makes life worthy of virtuality.

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Should You Make Your Own Website?

Asking whether or not if you should make your own website is such a wide-open question because there are many factors to consider before making a decision.

Before we explore some of the rabbit holes this discussion could take us, I'd like you to ponder if you believe making a website is more of a professional vocation or something most can do.

As you might expect, I'm going to be a little biased towards professional vocation because, well, that's what I do for a living. Nonetheless, I'll try to be open-minded and discuss both options.

Professional Vocation

Regardless of vocation, the desired outcome is about the end product achieving the desired goal. A 12-year-old can build a soap box derby racer, but it will never win the Indianapolis 500.

A website is only one component that makes up a successful internet presence. The intended outcome may not be achieved even if one component is not operating at maximum potential.

In the early days of the Internet, a website could easily be found because there weren't too many of them and the search engines weren't very sophisticated about ranking websites in their index.

Today there are over 370,000,000 websites and the fight to the top of a search engine result is very fierce.

The Internet is constantly evolving and keeping up with its requirements requires expenditures of time, money, and effort. It's reasonable to infer that a professional will be more up-to-date with internet standards and search engine requirements, and thus better able to incorporate as many of the techniques in a website to obtain optimal search engine ranking.

I will agree that the average person can build a basic website just as a 12-year-old can build a soap box derby racer. But if you want a website to perform at its maximum potential, like an Indy racer, then you either need to possess the necessary skills or hire a professional to do the job.

Do-it-Yourself

The technology is available for the average person to make their own website. There are numerous drag-n-drop website builder services that can guide you through the construction of a basic website.

For the most part, these online services provide the basic features (contact form, photo gallery, simple shopping cart) a website owner may need. If your website needs to perform more specialized or sophisticated functions, then you would have to pay the service to program these functions.

The do-it-yourselfer can also make their own website by using tools like WordPress and free to low-cost templates, but this requires a little more knowledge, time and effort. Again, you're making a basic website, and if you need more sophisticated processes, then you'll need to understand how WordPress plugins work and which ones to incorporate.

There's no doubt you can save money making your own website, but it will take you more time to create it, and definitely longer to achieve its optimum potential.

Conclusion

If you want a basic website where traffic to it will be generated by paid advertising or word of mouth, then you can probably do it yourself. I would not expect any visitors from search engine searches unless you are capable of performing search engine optimization on your website.

If you want more sophisticated functions from your website, then you'll either need to learn how to program or buy the necessary components.

I'll end with my initial analogy. If you want a soap box derby racer, then you can make your own website. If you want to compete in the Indianapolis 500, then you need a professional.

The Way To Becoming A Good PHP Developer

All those who have decided to build a career in PHP, the most popular web development language, there are things that you should follow that can make you an expert at PHP Website Development. More than 20 million domains are using PHP development. This has also increased the number of PHP development companies. It is also used in some open source projects such as Drupal and WordPress.

If you are an amateur in the PHP website development field then you must go through this article as it may help you in your journey to build a great career in PHP

Never Over-Comment Your Code: As a PHP web developer, it is important for you to maintain proper documentation of your code through comments but it is not necessary to comment every single line of your code. Only the complicated parts need to be commented so that you can steer clear whenever you revisit it in future. Many a time a good code is very apparent in PHP web development.

Have Favorite Code Snippets Close-at-hand: You will see that many of the codes will get repeated. Like you keep auto text in MS word ready at hand for repeated phrases, you can also keep repeated code snippets at hand. This will help you save time during PHP programming. You can avail of a number of applications that can help you sync your code snippet. Some of the applications you can use for code snippets are snippely, code collector, snippet and snipplr. You can also make use of easy to use and well organized directory called snippets. It contains text files and is synced in the cloud using Dropbox.

Make Use of PHP Framework: You can enhance your efficiency and productivity if you use PHP framework as it helps you to optimize your use of web development patterns. It is most useful when you need to share your code with others or when you have to work with them. It serves as a standardized platform for building web applications.

Link With Other PHP Developers Social media is growing like anything. Making use of it you can connect with other expert PHP developers. You can also join any PHP community to interact with other developers. You will surely discover better ways of doing what you are currently doing with mediocrity.

Keep Error Reporting During Development Stage When you are building your application, you should always keep error_reporting and display_errors turned on so that you can view run-time errors that will help you identify the source of errors. In your server's PHP.ini file, you can set up run-time configurations. In case you cannot access to override the directives in this file, you can set them on top of your PHP scripts.

Make a Configuration File To keep things more organized and not let your database connection settings scattered here and there, you can create a file that contains its settings. This file can then be included in your PHP scripts. If any change is required in future then you can just make changes in one file. This feature is especially useful when you have to use constants and functions throughout multiple scripts.

4 Things To Avoid When Purchasing Turnkey Websites

Turnkey websites can be a great investment for the online entrepreneur or to someone new to online business. They can help you get online fast, and earning money in no time as well as being a low-cost alternative to hiring an expensive web designer. However, not all of these kind of websites are a good value for the money, and not all vendors are trustworthy. When deciding who and where to purchase from you will need to do some research to find the best possible deal. Here are 4 things you should avoid when purchasing turnkey websites.

1. Avoid Vendors Who Sell Unlimited Copies of the Website.

When deciding on a vendor to purchase a website from you should always check how many copies of the website they are selling. If no number is specified you should find a way of contacting the seller to find out. Purchasing a turnkey website that is being sold to thousands of other people is never a good idea because you will find it harder to stand out from the crowd. Instead select a vendor that sells only a handful of each website they sell.

2. Avoid Vendors Who Have No Way of Contacting Them.

Before purchasing your website you should take a look around the vendors site to make sure there is a way to contact them. Do they have a contact form? Do they have a visible email address or phone number? Can you submit a support ticket to them if needed? If you have answered "no" to those questions then it is best to stay clear of them. After all, how will you get hold of them if something goes wrong with your new purchase. If they do have a contact form, test it out by sending a few questions to them, and see how long it takes for them to respond. Most trustworthy sellers will respond within 24 hours.

3. Avoid Fly By Night Vendors.

When purchasing your first turnkey website you should try to avoid fly by night vendors. You can usually determine a fly by night vendor by the amount of time they have been doing business online. For your first purchase you should try to go with a vendor that has been selling for a while and has many good reviews and testimonials. This way you can be sure they will still be there to provide help and support when you need it.

4. Avoid Vendors That Make Unrealistic Claims.

One of the most important things to avoid before making your purchase is vendors that make unrealistic claims. If they claim that you can be an instant success online, or you can be earning millions over night just from purchasing one of their websites then this is most likely a scam. Trustworthy turnkey website providers will give you an estimate of what kind of earnings you can expect but will never promise massive returns on your investment over night.

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Why You Should Choose Microsoft Certified Offshore Company for ASP Dot NET Website Development

Microsoft's ASP.NET is hugely popular among companies that want to develop large-scale websites and enterprise-level apps. Midsized firms also like ASP.NET website development because of the security features it provides. A web developer who possesses a thorough knowledge of this technology can create an effective, scalable and secure website. So, if you are planning to build an important website, it makes sense to use this Microsoft technology.

However, there is one problem with choosing ASP.NET for web development: the cost of development can be very high. Thankfully, there are quite a few offshore website development companies that provide the ASP.NET development services at substantially lower rates. However, finding the right partner for outsourcing is not too easy. By entrusting your project to a reputed company that possesses Microsoft Gold Partner certification, you can minimize the risk of outsourcing.

Microsoft Certification of any kind is given to reputed companies that are able to fulfill a number of stringent conditions. This certification is given only to those companies that have been in business for at least five years. Also, the company needs to pass a number of tests and prove its ability in different Microsoft technologies to get the certification. When you choose a Microsoft Gold Partner for your ASP.NET website development project, you reap a number of benefits:

1. Trust: No Fear of Choosing the Wrong Company It is not easy to get the Microsoft Gold Partner certification. Not only does a company has to have at least 5 years of development experience, but it also needs to pass a number of tests for certifications in different Microsoft technologies. When you choose a company that has been certified by Microsoft, you can assume that the ASP.NET developers working for that company know their stuff. You can trust the abilities of such a company.

2. Experience: The Company Has Been Around for a While Any company that takes the pain to get certifications from Microsoft is serious about ASP.NET website development. It is clear that they've been in the business for long enough to convince Microsoft of their abilities. The developers working at such a company are bound to have years of experience, and they'd naturally possess the expertise required to create websites using ASP.NET and other relevant technologies.

3. Certified Experts: Developers Know Their Stuff The web developers working for certified Microsoft partners have quick access to a plethora of learning tools. Not only do they possess the knowledge and experience to develop powerful websites using ASP.NET, but they are also the first ones to know about updates in the technology. When such people are working on your website, you can sit back and relax.

4. Cutting-Edge Tools: Certified Partners Get Exclusive Tools One of the major benefits of being a Microsoft Gold Partner is access to the latest Microsoft tools and technologies. Companies that have achieved a higher level certification also get discounts on the technology. If you choose such a web development company for your project, you can get a quality website at relatively lower rates.

5. Speed: Complete 24/7 Support from Microsoft Companies that possess Microsoft certifications have distinct advantages over companies that do not have such certification. Most notably, they have 24/7 access to Microsoft Support Center. This enables its developers to get quick solutions to any software problems and provide faster and better services to customers.

Small, Medium And Large Business IT Outsourcing - A Universal Benefit

It is only natural to assume that IT Outsourcing is reserved for the larger and more complex businesses of the world, though this is in fact far from the case. While it may be true to say that smaller businesses for the most part will take care of their own IT demands in-house, this isn't to say that doing so is strictly the wisest in a business sense. In fact, regardless of the size and purpose of any given business, there is an incredible amount to gain by striking up a long-term partnership with a truly market-leading IT consultancy group.

Small Business IT Outsourcing

Contrary to popular belief, it is in fact smaller and newer businesses that in many instances have the most to gain from a partnership with an elite IT group. From the very network installation upon the company's founding to the creation and management of the infrastructure as a whole, the decisions made during the early days can and will have a marked impact on the future of the business as a whole.

Perhaps the single most important point of consideration to bear in mind for the smaller business is that they - not their larger peers - have the most growing. Small business growth-rate can be exponentially faster than that of larger companies, which in turn demands an IT infrastructure that is able to keep up with increasing demands and shifts when and where they occur. In turn, the only viable option is that of a long-term partnership with those able to handle each and every growth-spur the business will experience in its early years - to neglect IT solidity and efficiency is to run the risk of dangerously limiting growth.

Medium-Sized Business IT Outsourcing

The middle-regions of the business world are often where a certain degree of complacency sets in, as the business has proved its worth, survived and is now ticking over just nicely. Sadly however, it is this kind of complacency that can lead to unmitigated disaster as no industry is ever immune from a massive swing in any given direction. When these shifts occur, it is essential to have an IT infrastructure that can cope with the change in demands and roll with the punches - something only possible with professional assistance. It is simply a case of not allowing comfort and confidence to get in the way of invaluable common sense.

Larger Business IT Outsourcing

Last but not least, the benefits of outsourcing IT and networking tasks for larger businesses are relatively obvious. As the business grows to its largest levels to date and pushed its maximum capacity by the day, its IT infrastructure serves as the very lifeblood keeping operations moving as they should. What's more, entrusting this most crucial of tasks to the professional frees up exponentially more time and resources to dedicate to other, more lucrative areas.